Jeonyoung Kong

Professor & Chair of eSports, Program Director, and Cultural Contents Expert

Dongducheon, KR.

About

Highly accomplished Professor and Department Chair with a Ph.D. in Cultural Contents, specializing in eSports education, talent development, and policy strategy. Proven leader in designing and directing national-level professional training programs, successfully graduating over 800+ eSports professionals and significantly boosting industry-academia collaboration. Drives innovation in digital cultural heritage restoration and youth policy, leveraging extensive academic and industry leadership to shape the future of eSports and cultural content.

Work

Dongyang University

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Professor & Chair, Department of eSports; Director, KOCCA eSports Professional Training Program; Deputy Director, Regional Cooperation (Gyeonggi RISE Project)

Dongducheon, Gyeonggi-do, Korea (Republic of)

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Summary

Led the Department of eSports, directed a national professional training program, and managed regional cooperation initiatives, driving significant advancements in eSports education and industry integration.

Highlights

Chaired the Department of eSports, overseeing curriculum development and academic operations to establish a leading educational program.

Directed the KOCCA eSports Professional Training Program, designing and implementing a consortium-based system that trained over 800+ professionals over three years.

Developed a comprehensive full-cycle education model (Diagnosis–Training–Evaluation–Follow-up), enhancing the effectiveness and impact of professional development.

Established an industry-academia integrated education ecosystem and a K–12–University–Industry linkage model, fostering practical skills and career pathways.

Achieved over 300% visitor performance at the G-STAR exhibition, significantly increasing program visibility and industry engagement.

Woosong University

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Professor, Game Multimedia Major

Daejeon, Daejeon, Korea (Republic of)

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Summary

Provided academic instruction and curriculum development for the Game Multimedia Major, contributing to student learning and program quality.

Highlights

Delivered comprehensive instruction across various game multimedia subjects, fostering student expertise in the field.

Contributed to the development and enhancement of the Game Multimedia Major curriculum, aligning with industry trends and academic standards.

Mentored students on academic projects and career pathways, guiding their professional growth within the game industry.

Social Integration Research Center, Kangwon National University

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Researcher

Chuncheon, Gangwon-do, Korea (Republic of)

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Summary

Contributed to research initiatives focused on social integration, conducting studies and analyzing data to inform societal understanding.

Highlights

Executed research projects on social integration, collecting and analyzing data to identify key trends and challenges.

Prepared research reports and presentations, effectively communicating findings to academic and public audiences.

Participated in interdisciplinary research teams, fostering collaborative approaches to complex social issues.

Korean Association for Policy Studies

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Researcher

Seoul, Seoul, Korea (Republic of)

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Summary

Conducted in-depth research on various policy-related topics, contributing to academic publications and policy discussions.

Highlights

Performed rigorous qualitative and quantitative research on policy issues, generating data-driven insights.

Authored and co-authored research papers, contributing to the body of knowledge within policy studies.

Collaborated with senior researchers on project design and execution, enhancing research methodologies and outcomes.

Volunteer

Vice President

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Korea eSports Society

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Provided strategic leadership as Vice President, influencing the direction and growth of eSports academia and research.

Highlights

Contributed to strategic planning and governance, shaping the society's academic and industry initiatives.

Represented the society at national and international forums, promoting eSports research and development.

Fostered collaboration among academic institutions and industry stakeholders to advance eSports knowledge.

Vice President

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Korea e-Sports Association

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Served as Vice President, contributing to the development and promotion of eSports at a national level.

Highlights

Advised on national eSports policy and development strategies, impacting the growth of the professional eSports scene.

Supported initiatives for player welfare and integrity, ensuring ethical standards within the eSports ecosystem.

Engaged with government bodies and industry partners to secure resources and support for eSports programs.

Director

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Korea Game Developers Association

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Provided leadership as a Director, contributing to the strategic direction and support for game developers in Korea.

Highlights

Guided initiatives to support Korean game developers, promoting innovation and industry growth.

Advocated for policies that foster a healthy and sustainable game development environment.

Facilitated networking and knowledge sharing among game development professionals.

International Director

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Korea Game Policy Society

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Led international policy initiatives, fostering global collaboration and dialogue on game policy.

Highlights

Represented the society in international policy discussions, influencing global game regulations and standards.

Developed partnerships with international organizations to promote cross-border research and policy exchange.

Advised on global trends in game policy, ensuring the society's relevance and foresight.

Member, Reclassification Review Committee

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Game Rating and Administration Committee

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Served on the Reclassification Review Committee, ensuring fair and accurate game content classification.

Highlights

Reviewed game content for reclassification, upholding national rating standards and consumer protection.

Provided expert analysis on game mechanics and narratives, contributing to informed classification decisions.

Ensured adherence to ethical guidelines and regulatory frameworks in the game industry.

Judge, Game Development Division

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National Skills Competition

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Judged the Game Development Division, evaluating participant skills and fostering talent in the national competition.

Highlights

Assessed game development projects and presentations, providing expert feedback and fair evaluations.

Identified and recognized emerging talent in game development, contributing to workforce development.

Ensured high standards of technical and creative excellence in the competition's judging process.

Advisory Member

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Anti-Corruption and Civil Rights Commission (ACRC), Korea

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Provided expert advice to the Anti-Corruption and Civil Rights Commission, contributing to national policy and integrity.

Highlights

Offered strategic recommendations on anti-corruption and civil rights policies, enhancing governmental transparency.

Contributed to policy reviews and evaluations, ensuring alignment with public interest and ethical standards.

Participated in advisory meetings, providing insights from academic and industry perspectives.

Youth & Adolescent Policy Advisor

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Gyeonggi Future Generation Foundation

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Advised on youth and adolescent policy for the Gyeonggi Future Generation Foundation, shaping programs for younger generations.

Highlights

Developed policy recommendations to support youth development and engagement in Gyeonggi Province.

Analyzed trends and challenges affecting youth, informing strategic initiatives and program design.

Collaborated with stakeholders to implement effective youth policies and community programs.

Chair, Culture & Arts Division

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Gyeonggi Youth Participation Organization

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Chaired the Culture & Arts Division, leading initiatives to promote youth engagement in cultural and artistic activities.

Highlights

Led the Culture & Arts Division, overseeing program development and implementation for youth participation.

Organized cultural events and workshops, increasing youth access to artistic expression and development.

Secured partnerships and resources to expand the reach and impact of cultural programs for youth.

Member

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Seoul Youth Network

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Contributed as a member of the Seoul Youth Network, supporting initiatives for youth development and community building.

Highlights

Participated in network activities and discussions, advocating for youth interests and needs in Seoul.

Contributed to projects aimed at empowering youth and fostering their civic engagement.

Collaborated with peer members to develop innovative solutions for youth-related challenges.

Member

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Seodaemun-gu Youth Policy Committee

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Served as a member of the Seodaemun-gu Youth Policy Committee, contributing to local youth policy development.

Highlights

Provided input on local youth policies, ensuring they address the specific needs of Seodaemun-gu youth.

Reviewed and evaluated policy proposals, offering expert perspectives on their feasibility and impact.

Engaged with local government and community leaders to advocate for effective youth programs.

Vice President

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Yangju eSports Association

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Provided leadership as Vice President, supporting the growth and development of eSports at the regional level in Yangju.

Highlights

Contributed to the strategic direction and operational oversight of the Yangju eSports Association.

Promoted local eSports initiatives, fostering community engagement and talent development.

Collaborated with local government and educational institutions to expand eSports opportunities.

Education

Konkuk University, Graduate School

Seoul, Seoul, Korea (Republic of)
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Ph.D. Cultural Contents Grade:

Publications

User Motivation and Behavioral Analysis in Mobile Character Collection Games

Study on “Dogmatic Choice” as Immoral Game Behavior

Prototype Analysis and AI-based 2D Digital Restoration of Goguryeo Jumi

The Influence of Psychological Needs and Motivation on Game Cheating

3D Digital Restoration of Goguryeo Gokgae

3D Digital Restoration of Goguryeo Banner (Dang)

3D Digital Restoration of Goguryeo Banner (Jeol)

Factors Affecting Cybersickness in VR Games

Pathological Gaming from Self-Esteem and Self-Control Perspectives

Languages

English

Korean

Skills

eSports Ecosystem & Policy Strategy

eSports education, eSports talent development, Game policy, Cultural transformation of games into eSports, eSports analytics, eSports broadcasting.

Talent Development & Program Management

Talent development system design, Industry-academia collaboration leadership, Full-cycle education model (Diagnosis–Training–Evaluation–Follow-up), Project-Based Learning (PBL), Industry-integrated education, Practice-oriented evaluation, Data-driven CQI (Continuous Quality Improvement), Curriculum development.

Public & Youth Policy Development

Youth & adolescent policy advising, Regional cooperation, Anti-corruption advisory, Game rating and reclassification, Policy analysis.

Cultural Content & Digital Heritage

Digital cultural heritage content development, VR literary therapy, Game behavior and ethics, Cultural contents research.

Research & Academia

Academic leadership, Funded research management, Publication, Course instruction, Graduate-level teaching.

Projects

Gyeonggi Regional Innovation Support System (RISE Project)

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Summary

A Ministry of Education-funded initiative to foster regional innovation and development through strategic educational and collaborative frameworks.

KOCCA eSports Professional Talent Development Program

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Summary

A national program aimed at developing highly skilled professionals for the eSports industry, involving consortium-based training and industry partnerships.

SW·AI Education Camp Program

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Summary

An educational camp program funded by the Korea Foundation for the Advancement of Science & Creativity, focusing on software and artificial intelligence.

VR Literary Therapy Program for Media Addiction

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Summary

A research project funded by the National Research Foundation of Korea, exploring the use of VR for media addiction therapy.

International Joint Research on Game Addiction

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Summary

An international collaborative research project funded by KOCCA, investigating various aspects of game addiction.

Game User Panel (Cohort) Research

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Summary

A KOCCA-funded longitudinal study tracking game user behavior and preferences over time.